URL shortening is a very important technique on the World Wide Web while dealing with affiliate programs. If you are not using a domain name forwarding then URL shortening is a must do the task to forward the visitor to your landing page or site.
URL shortening does present the webpage or URL to the search engine different than that one anticipated by the visitor. In affiliate marketing, URL shortening prevents from other affiliates or software from spying on your affiliate ID.
Make sure that you always squeeze the long affiliate links while promotion of any product at your blogs, landers, squidoos, hubpages, classified ads etc. This will not only improve your conversion rate but also prevents the commission theft.
Amazon recently added its own URL shortener (amzn.to) for the benefit of its affiliates. It not only shortens the long affiliate links but also tracks the clicks and sales accurately. Thus, these URL shorteners help the webmasters to track the whereabouts of the visitors and finally help in tracking the clicks and sales.
A shortened URL is always easier to memorize, type-out, communicate or share without error. That's the reason, social media sites like Twitter has got its own URL shortening service.
Though there are many URL shortening services on the internet, there are only a few to consider. The following services will shorten your URL and still redirect to the required page:
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